UCLA'S ASIAN PACIFIC ISLANDER AMERICAN NEWSMAGAZINE

Racist Box Designs in Chinese Snacks?

In Culture, Monologue/Dialogue on April 21, 2009 at 12:00 am

I was walking around 99 Ranch Supermarket in Alhambra, CA when my uncle prompted me to the snacks aisle:img_5970-copy

To say the least, I was surprised to find what can be deemed as culturally insensitive and even racist. There it was: a box labeled “Brown Sugar Thousand Layer Cookies” with a drawing of a brown faced man with a band aid. I wasn’t sure what the image really meant and how it helps in advertising the item, and was appalled to find such a drawing. Is this what the manufacturer–Asian people– have of Latinos? Is this box being culturally insensitive or is it just a logo? Take your vote and let me know what you think.

And below are the other “flavors” offered by that company. It looks as if each of these food products represent a race.

img_5971-copy

Let me know what you think! Leave your comments

Posted by Evelina Giang, who was not moved to buy the Brown Sugar or any other versions of these cookies from that manufacturuer.

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  1. I don’t believe they are racist–more on the stereotyping side.

    And they do implement advertising strategies. They are branding and directing/associating the title of their product toward a particular demographic which they believe defines it (although it may seem “racist”). Oat Fiber has a picture of some old guy–branding its product as something for older consumers. Seaweed is faced with some Asian person–branding its product toward the Asian groups, who make up a large (but not entire) consuming population of seaweed.

    Although its not politically correct and completely generalizes/stereotypes particular groups, it does have some sort of advertising strategies implemented into it……..

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